On behalf of Valora Schweiz AG, we developed an interior design concept and a visual identity for all avec stores in Switzerland. The modern convenience format is located in high-frequency locations such as railway stations or petrol stations and offers a wide range of products.
The shopping experience is characterised by an inviting and open atmosphere, creating a decelerating feeling that customers carry over into their daily lives. The new logo is modern and reduced and yet allows a strong recognition of the old branding. The new look is currently being implemented in 230 shops in Switzerland and 3 in Germany.
2018
Valora Holding AG
Switzerland
Interior Design & Brand Identity
The goal of the rebranding was to simplify the original logo whilst maintaining strong recognition. Additionally, the second version of the logo reminding the stamp was created for all the handmade goods in the stores.
Photography: Nico Schaerer
