SAVE, a forward-thinking investment and asset management company approached Studio Frey to develop a distinctive brand identity.
The company's ethos, emphasizing Saving, Asset Management, Foresight, and Experience, was to be translated into a visual format tailored to attract a younger audience interested in investment and financial planning. The design strategy for SAVE centred on blending contemporary finance with bold design features and accessible elements, targeting young, not-so-well-informed investors.
The typography merges technicality with a creative flair, mirroring SAVE's approach to innovation and strategy. This, along with a bold colour palette, distinguishes the brand, combining a youthful appeal with a professional demeanour.
The website, developed on Squarespace, focuses on a clean, easy-to-navigate design that complements SAVE's brand image. The site is structured to simplify financial information and tools, catering to the needs of younger users.
2023
Beck Asset Management AG
Zurich
Brand Identity & Digital Design
The design strategy for SAVE centred on blending contemporary finance with bold design features and accessible elements, targeting young, not-so-well-informed investors.
