After creating a contemporary branding concept for the office building Carbahaus in 2018, we were asked to redesign its wayfinding system.
Throughout the creative process, our priority was to put visitors at the heart of every decision to ensure a customer-focus approach. Therefore, we worked closely with the owner of PSP Swiss Property and tenants of the house to respond to their needs.
We believe we achieved a young and urban appearance through a clear and recognisable signage system that was applied directly on the building. The colour palette is inspired by the building's architecture and brand identity to ensure harmony. The urban sans serif typography with its scribble effect matches materials like concrete, sheet metal and brick walls and provides a creative and friendly atmosphere.
2020
PSP Swiss Property AG
Zürich West
Signage System
Fortunately, we were able to apply most of the signs directly on the building. However, some of them, as of situation plans, we implemented as boards in the brand colours so they are visible without disturbing the facade.
