Bellecapital

Bellecapital is an asset management company based in Zurich and London with international clients. The new branding concept called "Cutting Edge" demonstrates that Bellecapital is always up to date, both in its appearance and its corporate philosophy.

The cut in the logo and icon stands for the theme and gives good recognisability to the brand. The art as a counterpart to the world-interested and forward-thinking customers reflect the dynamic work processes and stands for the innovative company. An artistic approach together with the outstanding colour scheme and digital gradients make Bellecapital a visual experience.

2019
Bellecapital AG
Zurich

Brand Identity & Digital Design

Photography: Ellin Anderegg